Everett Bone & Joint contacted Flowmotion Media and expressed a desire to put together an ad to play during the Silvertips hockey games. The in-game spot needed to reflect the fact that they are the official Silvertips team doctors. I wrote the script, did all the shooting, compositing and editing. In-game playback happens on a Jumbo-Tron with built-in LED screens. While physically large, the screens are actually only 1/4 standard def resolution. All on-screen text had to be designed accordingly (large) to be readable. The voice-over was done by the fantastic Bill Elder at BillElderVoiceovers.com!